LUATEL

About LUATEL

AI + HI.
Super Intelligence.

Founded in 2025, LUATEL develops and operates technology that connects AI agents with human expertise. We bring automated handling, human understanding and continuous improvement together in one customer-service system: Super Intelligence.

We operate globally, serving customers in over 132 countries and providing customer service in 49+ languages. Language specialists contribute cultural understanding, accurate communication and the human insight that helps our AI improve.

Founded in 2025 · AI + Human Intelligence

NOVA

Omnichannel AI. Augmented intelligence.

NOVA is LUATEL’s own omnichannel AI platform with augmented intelligence. It connects automated interactions and human expertise with service workflows, customer information and communication channels. Augmented intelligence brings AI assistance to human specialists, while their knowledge and evaluation improve the AI. NOVA provides the technology; our integrated AI + HI model brings it together with human understanding, escalation and continuous improvement. We call that combined system Super Intelligence.

LUANA. Companion and AI Agent.

LUANA is part of NOVA: LUANA Companion connects customers through voice, video and chat; LUANA AI Agent is our virtual agent for handling customer requests.

LUANA brings the AI companion and these communication modes together within NOVA’s customer-service environment. Super Intelligence describes the integrated service model combining AI and human expertise.

Products within NOVA

LUANA Companion
A familiar presence across talk, video and chat. Give customers a direct way to explore your service and find answers.
LUANA AI Agent
Our virtual agent handles customer requests within defined guardrails. People take over with the conversation and relevant information intact.
Conversational forms
Turn fields into a guided exchange. Ask one question at a time, carrying each answer into the next step.
Conversational video
Let customers see, show and explain. Bring a visual conversation into the service journey, connected with AI and human expertise.

Development & provision

We connect AI agents, service knowledge and customer workflows through NOVA. Integrations with Microsoft Dynamics, Salesforce, social channels and WhatsApp bring relevant customer information into the interaction. Smart IVR, a global PSTN number network and virtual agents connect voice and digital service. Deployment is planned around your systems, requirements and agreed milestones.

Operation

AI-supported self-service is available 24/7/365. Customer requests can include appointment scheduling, information, help-desk support, co-browsing and back-office processes. Connected channels preserve the service context. We align knowledge, conversation flows and escalation with your brand and operations, whether working directly with your organization, alongside your team or within an existing delivery arrangement.

AI & human expertise

Our operating model combines approximately 80% AI handling with 20% human handling and escalation. People take over when a situation needs experience, specialist knowledge or personal attention. Real-time translation, speech analysis and context-aware knowledge support their work. Active listening, respect and accurate answers matter throughout the journey. The ratio describes the model, not a fixed quota for every project.

Continuous improvement

Human colleagues also work as AI analysts. They review conversations, assess answers and handoffs, and identify where customer journeys need improvement. Real-time and historical analytics complement their expertise. Findings guide service knowledge, workflows, AI configuration and the customer-service strategy, so practical experience feeds back into how people and AI work together.

Quality is planned, built and reviewed

Customers bring different expectations, languages and communication preferences to each interaction. Reliable service starts with understanding those needs and defining how a request should be resolved, when a person should take over and how quality will be assessed.

We combine project planning, flexible technology and specialist expertise. Shared service standards guide automated responses and human conversations, while language and cultural understanding help adapt the experience. Accuracy, appropriate tone and continuity across channels are reviewed through real interactions, not assumed from automation alone.

Our vision

Hear the smile in our voice. That promise guides how we connect technology with human care. A helpful interaction should feel attentive, clear and respectful, whether an AI agent responds or a person takes over.

Our vision is customer service in which automation and human intelligence develop together. AI brings availability and scale; people bring understanding, empathy and the experience to recognize what an individual situation needs. Super Intelligence is the integrated system that emerges from that collaboration.

Our mission

We develop, provide and operate technology that brings AI and human expertise into the same service journey. We follow changing communication habits while keeping customers’ needs and the practical requirements of our partners in view.

Together with our partners, we define channels, knowledge, workflows and escalation criteria around clear service goals. Human experts use interaction analysis to understand customer needs, refine automated journeys and improve the service strategy. NOVA connects these elements in operation; ongoing evaluation guides the next improvement.

Our values

We see our clients as partners. Their customers, priorities and service expectations guide the way we design and operate the service. Responsibilities and goals should be clear, and the value of our work should be understandable to the people who rely on it.

Respect applies equally to customers, partners and colleagues. We value accurate information, careful listening and accountable decisions. Our partners retain visibility into their service and its development; human expertise remains part of its operation and evaluation.

Transparency

Trust depends on understanding what happens, why it happens and who is responsible. We make service processes, the role of AI and the points of human involvement clear to our partners. Agreed goals and reporting provide a basis for reviewing the service together.

We identify where AI is involved and define how requests reach qualified people. Conversation reviews and service analytics help explain outcomes, identify limitations and agree changes. Transparency supports informed decisions about the next stage of the service.

AI with guardrails.
People with responsibility.

Guardrails are part of how NOVA and its LUANA companion are configured and operated. The service setup defines what AI agents may handle, the knowledge they work with and the actions permitted within the agreed customer-service process.

Human escalation is part of the same journey. Requests that require individual attention or specialist knowledge are passed to qualified people. Service scope and escalation criteria guide the boundary between automated handling and human responsibility.

Human specialists review conversations, responses, handoffs and outcomes. Their findings inform service knowledge, workflows, AI configuration and the customer-service strategy. This gives ongoing evaluation a practical role in how the system develops.

Guardrails and assurance documentation →

Confidentiality and responsible AI

Customer information deserves careful handling. Personal data is processed for defined purposes under documented client instructions and the applicable data-processing agreement (GDPR Art. 28). Customer data is not used to train generative models; technology partners are contractually bound to the agreed handling of that data. Findings from service reviews inform knowledge, workflows and AI configuration within that framework.

Our approach includes encryption in transit and at rest, role-based access, logging, monitoring and regular reviews. Retention and deletion follow contractual and legal requirements. Transfers outside the European Economic Area require appropriate safeguards, including standard contractual clauses where applicable. Defined incident-response processes support timely coordination with clients: we report security incidents to our clients without delay and support them with any notification obligations.

AI involvement should be recognizable: we inform customers when they interact directly with AI, or where the law requires it. Qualified people remain responsible for review and intervention (human in the loop). Fairness, respect and traceability guide how we assess interactions. Human evaluation helps identify unsuitable responses and improve the service while keeping responsibility clear.

Our company purpose

The purpose of the company is the development, provision and operation of technological solutions for the comprehensive delivery of customer service by combining artificial intelligence (AI) and human intelligence (HI) into an integrated overall system (“Super Intelligence”). This combines the automated processing of customer requests with human judgment and expertise. It includes the technological integration of human contributions, as well as the development and application of methods that use insights from customer interactions and human evaluations to continuously optimize AI systems and their interaction with human intelligence.

This purpose defines LUATEL’s direction.

Our offices

Our main website: luatel.com
Global website directory: luatel.net

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