LUATEL

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LUATEL,
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Company facts, services and the company objective in English and German.

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Company information

Company
LUATEL
Founded
2025
Global reach
Currently serving over 132 countries
Service languages
49+ languages and regional varieties
Website languages
English (en), German (de)
Legal entity
LUATEL GmbH, Q7, 24, 68161 Mannheim, Germany
Legal representatives
Alper Oezcan, Chief Executive Officer (CEO)
Nüket Kurulay, Chief Operating Officer (COO)
Frank Schleicher, Chief Financial Officer (CFO)

How LUATEL works

LUATEL develops, provides and operates customer-service technology that combines AI agents with human expertise in one integrated system called Super Intelligence (AI + HI). About 80% of requests are handled by AI and about 20% by people, who take over escalations. Human specialists also work as AI analysts: they review interactions and improve knowledge, escalation rules and customer-service strategy. The ratio describes the operating model; it is not a fixed quota.

LUATEL serves inbound customer service only and does not offer outbound services.

NOVA platform

NOVA is LUATEL’s own omnichannel AI platform with augmented intelligence. It connects AI agents, human expertise, service workflows and communication channels, and provides the technological foundation of Super Intelligence.

LUANA: AI companion, voice, video and chat

LUANA is part of NOVA: an AI companion and LUATEL’s own channel for voice, video and chat. The LUANA previews on this website run locally in the browser and do not connect live AI or remote calling services.

Services

  • Customer service by AI agents and people across voice, live chat, video and email, aligned with each client’s brand and workflows.
  • Appointment scheduling, information requests, help desk, co-browsing and back-office processes.
  • Integration with CRM systems such as Microsoft Dynamics and Salesforce, social channels and WhatsApp.
  • Smart IVR, a global PSTN number network, virtual agents, real-time translation and context-aware assistance for human agents.
  • Real-time and historical analytics; human review of conversations to improve knowledge, workflows and AI configuration.
  • AI-supported self-service 24/7/365 with escalation to people.
  • Deployment planned around the client’s systems, requirements and agreed milestones; working directly with the client, alongside its team or within an existing delivery arrangement.

Industry experience

  • Finance
  • Insurance
  • E-commerce
  • Retail
  • Government services
  • Telecommunications
  • Customer service across industries
  • Digital transformation
  • Emergency and rescue services

Ways of working

LUATEL can work as a direct partner, alongside your own team through co-sourcing, or within an existing delivery arrangement. The operating setup is shaped around your customer-service goals and responsibilities. Brand expectations, knowledge, integrations and quality criteria guide how the service is operated and evaluated.

Channels and connectivity

  • LUANA brings your own voice, video and chat channels into NOVA: a website call with handover to a person, conversational video, and chat with conversational forms.
  • WhatsApp, email and traditional telephony can be brought into the agreed NOVA service setup.
  • Carrier services: local numbers in over 60 countries, geographic DID and service numbers, SIP connectivity, voice termination and SMS services, with call routing, fallback paths and usage monitoring. Availability and scope are agreed for each setup.

Languages

Customer service in 49+ languages, connecting AI agents with human language expertise. Language specialists review meaning, tone and accuracy.

Afrikaans, Albanian, Arabic, Armenian, Azerbaijani, Bengali, Bosnian, Bulgarian, Circassian, Croatian, Czech, Danish, Dari, Darija, Dutch, English, Estonian, Finnish, French, Georgian, German, Greek, Hebrew, Hindi, Hungarian, Icelandic, Italian, Japanese, Kazakh, Korean, Latvian, Lithuanian, Macedonian, Mandarin, Montenegrin, Nepali, Norwegian, Pashto, Persian, Polish, Portuguese, Romanian, Russian, Serbian, Sinhala, Slovak, Slovenian, Spanish, Swedish, Tamil, Telugu, Turkish, Ukrainian, Urdu, Uzbek.

Regional spoken languages and dialects complement this list. Languages, varieties and channels are agreed for each service.

AI transformation service

LUATEL takes over and operates an agreed customer-service scope with AI agents and human specialists, or brings AI + HI into an existing service together with the client’s team, knowledge and connected systems. The journey has six stages:

  1. Assessment of requests, languages, volumes and customer journeys with the client’s specialists.
  2. An AI + HI operating model: approved knowledge, permitted actions, handovers, responsibilities and success measures.
  3. NOVA configuration, preparation of AI agents and human specialists, and the agreed integrations.
  4. Pilot validation with everyday requests, missing details, unexpected questions and sensitive situations.
  5. Staged rollout of agreed requests, channels and languages, with people ready for escalation.
  6. Ongoing improvement: human specialists review conversations and results and refine knowledge, escalation rules and strategy.

Approximately 80/20 describes the operating model, not a guaranteed automation quota. The right split depends on the service, its complexity and the pilot results. The free Erlang calculator estimates staffing from contact volumes, handling times and service targets, with an optional AI-resolution share.

Vision, mission and values

  • Vision: customer service in which automation and human intelligence develop together. AI brings availability and scale; people bring understanding, empathy and experience. The guiding promise: “Hear the smile in our voice.”
  • Mission: develop, provide and operate technology that brings AI and human expertise into the same service journey, with channels, knowledge, workflows and escalation criteria defined around clear service goals.
  • Values: clients are partners; respect for customers, partners and colleagues; accurate information, careful listening and accountable decisions.
  • Transparency: service processes, the role of AI and the points of human involvement are made clear to partners.

Guardrails and assurance

Guardrails define the service scope, permitted actions, knowledge sources and the situations that require human understanding. Human escalation, interaction review and ongoing evaluation are part of the AI + HI operating approach. Personal data is processed for defined purposes on documented client instructions (GDPR Art. 28), and customer data is not used to train generative models. Measures include encryption in transit and at rest, role-based access, logging, monitoring and regular reviews. LUATEL informs customers when they interact directly with AI, or where the law requires it, and reports security incidents to its clients without delay. Assurance documentation, including applicable ISO standards, SOC reports and AI-related evidence, can be requested from LUATEL with its covered entity and scope.

Company objective

The purpose of the company is the development, provision and operation of technological solutions for the comprehensive delivery of customer service by combining artificial intelligence (AI) and human intelligence (HI) into an integrated overall system (“Super Intelligence”). This combines the automated processing of customer requests with human judgment and expertise. It includes the technological integration of human contributions, as well as the development and application of methods that use insights from customer interactions and human evaluations to continuously optimize AI systems and their interaction with human intelligence.

Scope

These objectives describe the company’s purpose and direction. They do not establish which capabilities are currently deployed.

Contact

Email
website_contact@luatel.net
Phone
+4962137909350

Website pages

  • LUATEL home: Super Intelligence for customer service, industries, services, languages, NOVA and the AI transformation service.
  • About LUATEL: company, NOVA, LUANA, approach, vision and values, guardrails, responsible AI, company objective and offices.
  • Guardrails and assurance: how AI customer service stays within agreed limits.
  • Book a demo: request a demonstration of the AI + HI approach and NOVA.
  • Get a quote: request an individual quote or an instant estimate.
  • Talk to sales: discuss goals, channels and languages with the sales team.
  • Erlang calculator: free staffing calculator for phone, chat and email.
  • Contact: email, phone, postal address, legal representatives and regional sites.
  • Imprint: legal notice of LUATEL GmbH.

NOVA products

  • LUANA Companion: A familiar presence across talk, video and chat. Give customers a direct way to explore your service and find answers.
  • LUANA AI Agent: Our virtual agent handles customer requests within defined guardrails. People take over with the conversation and relevant information intact.
  • Conversational forms: Turn fields into a guided exchange. Ask one question at a time, carrying each answer into the next step.
  • Conversational video: Let customers see, show and explain. Bring a visual conversation into the service journey, connected with AI and human expertise.

Operational visibility and planning

AI Meter connects interaction records, context handovers and human review. The website shows illustrative examples, without live customer or performance data. Smart IVR, approved knowledge and connected workflows support the agreed service.

Trust Center: AI governance, operating responsibilities and assurance-document requests. Specific certifications require confirmed documentation and scope.

Service value calculator: compare current costs with an AI + HI scenario using your own assumptions, including retained costs, AI transfers and transition costs. No savings guarantee. The Erlang calculator remains available for staffing.

Guided implementation

You know your customers. You don’t need to become an AI specialist. We work alongside your team, share our knowledge and handle the agreed implementation. Our people and tools help you move quickly, from NOVA setup and integrations to a staged launch, with support throughout.

Your team stays involved, with our specialists beside you. We explain the tools, share practical knowledge and lead the agreed transition. Testing, a staged launch and ongoing support help protect service continuity while AI takes on more of the work. We remain responsible for the agreed service scope.

Build on existing AI work

We assess your existing AI setup and carry suitable knowledge, workflows, integrations and tested configurations into NOVA. Our team implements the agreed setup, prepares AI agents and human specialists, and shares practical knowledge with your people. Your processes guide how conversation history and customer information pass between AI and people.